Chris Drabsch and Gianna Grbich of Daydream were interviewed by Frances Stewart of The Advertiser for the Business Journal, to discuss their recent success at Mega, and their winning business proposal, Chronicle Mobile. The article can be read by clicking the link below:

Link to full article: The Advertiser Article (250kb PDF)

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Last Friday, Chris Drabsch and Gianna Grbich of Daydream pitched a business idea to a panel of investors at Mega’s Pitch Day, and won all three categories in the pitch session - best business plan, best pitch, and the peer assessment prize. They were awarded $5000 in prize money, plus a $1000 mobile phone gift voucher for their achievements - and they have been invited to represent South Australia in the National Mega Pitch Day to be held in Sydney on 8th August.

Chronicle Mobile is a concept for a mobile phone application that allows sufferers of chronic pain to effectively track and manage their pain symptoms, and share this information wirelessly with their medical practitioner. The concept originated from Gianna’s own personal experience with chronic pain, and together Chris and Gianna have put forward a mobile solution that could potentially help 4.4 million chronic pain sufferers in Australia alone.

Mega is the Mobile Enterprise Growth Alliance, a workshop lab within which ideas for mobile content and applications are developed with the direct supervision of Australia’s leading industry experts before being pitched to a panel of investors. With the support of private enterprise, education and government, the program has been launched in SA, Vic & NSW. Mega’s goal is to grow the capacity and capabilities of the Australian mobile industry.

Visit the official website for Chronicle Mobile to stay informed with the latest blog posts on the development of the product and the road to pitch day in Sydney.

Daydream would like to thank Mega and its organizers, sponsors, mentors and presenters for their help and support throughout the project, and we look forward to pitching in Sydney!

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Lachlan was also kind enough to arrange a nice little credit for us at the bottom of the article too, and we thank Amanda at ANAT for bringing this to our attention. Lachlan’s article on Graffiti Research Labs can be read in full by downloading a copy of Filter from ANAT, or by picking up a copy of Lowdown.

Related Links: Filter 67 Original Illustrations, Lowdown Magazine Article PDF

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Tonight I stumbled across this rather unique commercial dating from the 1970’s, spoken by master voiceover artist (and moonlighting beatnik) Ken Nordine. Ken takes us on a rather remarkable journey through the life and experiences of a trademark - the trademark in this instance is the famous red and white Levi’s Jeans logo. This video is a rather beautiful example of how logos and brands often take on personas of their own, which encapsulate the history and experiences of the company it represents. It also cleverly weaves in much on-screen time for the Levi’s logo, and the jeans product itself, with some pioneering pyschadelic imagery.

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Filter Magazine, published by ANAT and designed by Daydream, was recently spotted peering down over the shoulder an interviewee on ABC’s Can We Help, which aired on the 16th of May 2008. We’re thrilled to see that Filter is getting great exposure for ANAT since the recent redesign of the magazine!

Check out our portfolio post to see the original design in full. You can also watch the full episode of Can We Help here.

Filter Magazine can also be downloaded from the ANAT website.

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